Harley Russell poses for a photo with some of his Route 66 signs in front of the Sandhills Curiosity Shop in Erick in this 2019 photo. [Photo by Jordan Green/The Blackwell Journal-Tribune]

It’s a sign of the times.

Oklahoma transportation officials will begin placing new road signs along Route 66 in 2021 because travelers say the historic highway needs to be more clearly marked.

“Route 66 will be more visible to not just tourists, but also your average traveler or just average Oklahoman, which I think will also be very effective of just making more people aware of how valuable the road is,” said Lt. Gov. Matt Pinnell, who also serves as Oklahoma’s secretary of tourism.